Jack Daniel's and music have always been closely linked, a combination that has made the famous Whiskey a true icon for lovers of seven notes. Jack, in fact, is where the music is, where the stage is the only real home of the musician and where the sounds arrive sincere and authentic to the ears of those who “hear” them in their own way. It is for this reason that, in this particular season, it wants to be even closer to the music and live entertainment sector, one of the most affected in the world by the pandemic.

Jack Daniel's, in fact, contributes to the fundraising #insiemeperlamusica, organized by Cesvi together with Elio and Le Storie Tese and the Trio Medusa to support bands in difficulty: part of the proceeds will be allocated to the #insiemeperlamusica campaign, contributing heavily to supporting musical activities. affected by the events of this year.

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